Rolex is an integrated and independent Swiss watch manufacturer. Headquartered in Geneva, it is recognized for its expertise and the quality of its products. Hans Wilsdorf, founder of the company, instilled a notion of perpetual excellence, leading to major watchmaking innovations, such as the Oyster, the first waterproof wristwatch and the Perpetual rotor self-winding mechanism. The brand designs, develops and produces the majority of its watch components in-house.
Hans Wilsdorf was a visionary who was convinced that water resistance would turn the wristwatch into a must-have for everyone, he launched the Oyster in 1926. He tested his watches under extreme conditions in the company of sportspeople and explorers of the 20th century. Rolex’s innovations have indelibly marked the history of global watchmaking and bear witness to its founder’s unending quest for excellence.
“We want to be the first in the field and Rolex should be seen as the one and only - the best” Hans Wilsdorf
Rolex watches are a result of human ingenuity, craftsmanship and excellence. Customers are not buying a Rolex because they need something to tell the time with, they are buying what Rolex stands for, what it represents, highest symbol of excellence in quality and craftsmanship.